WITH OVER 40 YEARS OF experience BUILDING CUSTOM HOMES, COTTAGES AND BOATHOUSES, THIS WELL established COMPANY FROM WINNIPEG TURNEd TO Toronto's very own TRIPLE O.T. ENTERTAINMENT INC. FOR their advertising expertise. 
Pine creek's SPECIALTY IS THEIR biggest ISSUE. CUSTOM BUILDing IN REMOTE areas CREATES A NEEDLE IN a HEY STACK effect FOR the public.   
Pine creek homes CATALOGUE is enough to convince anyone that they are the ones to build with.  so we focused on sending the public to their website.  
The plan
phase one:  brand recognition - get the name and logo out for all to see. create curiosity to drive traffic to the website. For this we created a    10 x 10     campaign.   ten seconds,  ten spots.  keeping with a similar look, the viewer and future client will know it's a pine creek homes spot but not bore them week after week with the same ad. instead it becomes a game where the viewer guesses how this ad will end. behind the meaning of the ad....  the Classy look represents the quality of home, but the blue-collar accents show their commitment and hard work.. 
note:  after only three weeks and three of ten ads run, pine creek homes has seen a 400% spike in website visits.  
phase two: visually STIMULATE future clients while introducing Pine creek homes to all of winnipeg.   
With majority of pine creek's clientele being 50+, we focused on that number and what resonates with that crowd.                                                                                                                                                 *trust and nostalgia*
"you can't build a business over 40 years without trust."        and          "we build them like they used to."
It’s a long path to create a craft.  Yet it’s a longer journey to build a brand.  Now getting a can in everyones hand,  that’s an up hill battle. 
That's where we come in!
                                                                                                                                                                                                                                                                                                                                                                                  First :  CONSTANTLY FAMILIARIZe the target market with the brand.  using different clips, videos, photos and ads will eliminate an ANNOYing REPETITION, as well as show confidence in the quality of the brand.  The illusion of investing in multiple productions will do that. 

the plan    
Second :   Relatable -  connect on a personal level .   In this case,  a token of appreciation.  A beer from one hard worker to another. 
Third : have fun with it.  send a message.  Sell a personality,  not a product. 
Lastly :  Give them a reason to pick it up.
Harmsen's Hockey started with a guy who loves the on ice sport.  Over the years he has amassed a huge collection of broken unique and vintage high end sticks and figured it was time he did something with them.
Triple O.T. recognized that we are selling to all the Harmen's out there. Luckily we live in canada. with a product that won't break (again) and have no need to be replaced, we need to sell to everyone.  so........ what is the plan?   
The plan 
the tease.
Harmsen's hockey sells 90% of their product through their online store. So we focused on driving traffic there. We do this by not revealing the ENTIRETY of the product in a single shot. or, if we must, we do a very quick full frame tease. For people to fully understand what they are looking at, they will need to go to Harmsen's online store to get a better look.

Once the tease has run its course, we put the product to work for all to see.